Tiesta Tea Facebook Case Study
About Our Client
- Industry: Loose Leaf Tea
- Target Audience: All gender
- Target Market: USA
- Revenue Source: Facebook ads
Campaign Objective / Client Briefing
Tiesta Tea is USA based company deals in all type of loose leaf tea.
The client has briefed us to increase the ROAS to 2 and to scale the account.
To maintain the ROAS of 2+
To scale the account over $6k/month
To lower down the CAC
Campaign & Execution
We started with competitors, creatives, CRO, and content research to keep everything in place to start the campaigns such as targeted audience, creative angles, content, and landing pages.
Strategy & Execution
- Account simplification is done so that scaling of the campaigns can be done
- Ad copies and creative optimizations are done as per funnel
- Different types of bid strategies tested to lower down the CAC
- Different types of angles testing done
- DABA, DPA, etc. tested, which were never tested before
- Products analysis was done to push a set of products to increase
- AOV/increase number of transactions/lower down CAC/Push non-selling products
- Offer strategies implemented as per the competition research
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