Tiesta Tea - Get Me Rank - Digital Marketing Agency Noida

Our Work

Tiesta Tea Facebook Case Study

$1,41,290

Spend

$2,65,709

Revenue

7,673

Purchases

2

ROAS

About Our Client

  • Industry: Loose Leaf Tea
  • Target Audience: All gender
  • Target Market: USA
  • Revenue Source: Facebook ads

 

Campaign Objective / Client Briefing

Tiesta Tea is USA based company deals in all type of loose leaf tea.

The client has briefed us to increase the ROAS to 2 and to scale the account.

Challenges

01

To maintain the ROAS of 2+

02

To scale the account over $6k/month

03

To lower down the CAC

Campaign & Execution

We started with competitors, creatives, CRO, and content research to keep everything in place to start the campaigns such as targeted audience, creative angles, content, and landing pages.

Strategy & Execution

  • Account simplification is done so that scaling of the campaigns can be done
  • Ad copies and creative optimizations are done as per funnel
  • Different types of bid strategies tested to lower down the CAC
  • Different types of angles testing done
  • DABA, DPA, etc. tested, which were never tested before
  • Products analysis was done to push a set of products to increase
  • AOV/increase number of transactions/lower down CAC/Push non-selling products
  • Offer strategies implemented as per the competition research

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