Google Tiesta Tea - Get Me Rank - Digital Marketing Agency Noida

Our Work

Tiesta Tea Google Case Study

621

Conversions

$7.57

Cost/Conv

28.2K

Conv. Value

6

ROAS

About Our Client

  • Industry: Tea
  • Target Audience: Male, Female, 18-65+
  • Target Market: USA
  • Revenue Source: Google Ads

 

Campaign Objective / Client Briefing

Tiesta Tea is a Tea Brand based in USA. They were running only shopping campaigns and getting very limited conversions.
Client has briefed us about the campaign objective which is to increase Conversions during the black friday sale.

Challenges

01

Client was getting very limited conversion.

02

Running only shopping campaign

03

They were struggling with account scaling

04

Client wants to scale their account and increase conversions during Black Friday Sale.

Campaign & Execution

As soon as we got their account, we paused the standard shopping campaign that they were running and started Smart Shopping Campaigns. We also started Dynamic Search Ads Campaigns. After getting initial results, we optimized both the campaigns. We added negatives in DSA, optimized it demo, location and device level. In smart shopping campaign we optimized it on the basis of location and scaled it.
Smart Shopping and DSA campaigns helped us achieve a ROAS of 6 with an increase in conversion value by 15.2K.

Strategy & Execution

Campaign 1 : Smart shopping campaign – Created smart shopping campaign and Optimized it on the basis of location.

Campaign 2 : DSA campaign – Started DSA campaigns for different categories available.

Campaign 3 : Dynamic Remarketing Campaign – Created dynamic remarketing campaign for cheap conversions.

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