Our Work
Tiesta Tea Google Case Study
621
Conversions
$7.57
Cost/Conv
28.2K
Conv. Value
6
ROAS
About Our Client
- Industry: Tea
- Target Audience: Male, Female, 18-65+
- Target Market: USA
- Revenue Source: Google Ads
Campaign Objective / Client Briefing
Tiesta Tea is a Tea Brand based in USA. They were running only shopping campaigns and getting very limited conversions.
Client has briefed us about the campaign objective which is to increase Conversions during the black friday sale.
Challenges
01
Client was getting very limited conversion.
02
Running only shopping campaign
03
They were struggling with account scaling
04
Client wants to scale their account and increase conversions during Black Friday Sale.
Campaign & Execution
As soon as we got their account, we paused the standard shopping campaign that they were running and started Smart Shopping Campaigns. We also started Dynamic Search Ads Campaigns. After getting initial results, we optimized both the campaigns. We added negatives in DSA, optimized it demo, location and device level. In smart shopping campaign we optimized it on the basis of location and scaled it.
Smart Shopping and DSA campaigns helped us achieve a ROAS of 6 with an increase in conversion value by 15.2K.
Strategy & Execution
Campaign 1 : Smart shopping campaign – Created smart shopping campaign and Optimized it on the basis of location.
Campaign 2 : DSA campaign – Started DSA campaigns for different categories available.
Campaign 3 : Dynamic Remarketing Campaign – Created dynamic remarketing campaign for cheap conversions.
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