Our Work
Spine Deck Google Case Study
1.73K
Conversions
$12.31
Cost/Conv
71.5K
Conv. Value
3.35
ROAS
About Client
- Industry: Health Equipments
- Target Audience: Male, Female, 25-65+
- Target Market: USA
- Revenue Source: Google Ads
Campaign Objective / Client Briefing
SpineDeck is a USA based Ecommerce Brand selling Health Equipments. They were running only Search campaigns and getting very limited conversions with very high cost/conv.
Client has briefed us about the campaign objective which is to increase Conversions during the black friday sale.
Challenges
01
Client was getting very limited conversion.
02
Running only Search Campaign.
03
They were struggling with account scaling
04
Client’s Main concern is that he wants to scale their account and increase conversions during Black Friday Sale.
Campaign & Execution
As soon as we got their account, we started the shopping campaign which started giving them very cheap conversions and also helped in scaling the account. We also optimized their ongoing search Campaigns.
We also started remarketing campaigns with black friday creatives which further helped us in getting cheap conversions.
Strategy & Execution
Campaign 1: Shopping campaign – Created and Optimized smart shopping campaign.
Campaign 2: Search campaign – Optimized their ongoing search campaigns.
Campaign 3: Remarketing Campaign – Started display remarketing campaign with black friday creatives.
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