Google Spine Deck - Get Me Rank - Digital Marketing Agency Noida

Our Work

Spine Deck Google Case Study

1.73K

Conversions

$12.31

Cost/Conv

71.5K

Conv. Value

3.35

ROAS

About Client

  • Industry: Health Equipments
  • Target Audience: Male, Female, 25-65+
  • Target Market: USA
  • Revenue Source: Google Ads

 

Campaign Objective / Client Briefing

SpineDeck is a USA based Ecommerce Brand selling Health Equipments. They were running only Search campaigns and getting very limited conversions with very high cost/conv.
Client has briefed us about the campaign objective which is to increase Conversions during the black friday sale.

Challenges

01

Client was getting very limited conversion.

02

Running only Search Campaign.

03

They were struggling with account scaling

04

Client’s Main concern is that he wants to scale their account and increase conversions during Black Friday Sale.

Campaign & Execution

As soon as we got their account, we started the shopping campaign which started giving them very cheap conversions and also helped in scaling the account. We also optimized their ongoing search Campaigns.
We also started remarketing campaigns with black friday creatives which further helped us in getting cheap conversions.

Strategy & Execution

Campaign 1: Shopping campaign – Created and Optimized smart shopping campaign.

Campaign 2: Search campaign – Optimized their ongoing search campaigns.

Campaign 3: Remarketing Campaign – Started display remarketing campaign with black friday creatives.

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