Google Platinum LED - Get Me Rank - Digital Marketing Agency Noida

Our Work

Platinum LED Google Case Study

450

Conversions

$62.66

Cost/Conv

453K

Conv. Value

16.06

ROAS

About Client

  • Industry: Sports Equipment
  • Target Audience: Male, Female, 24+
  • Target Market: USA
  • Revenue Source: Google Ads

 

Campaign Objective / Client Briefing

Platinum LED was a high Ticket Client. They d in Sports Equipment.

Client has briefed us about the campaign objective which is to increase Conversions with an Increase in ROAS. They want to reduce the Cost/Conv. the account level CPL to be below ₹500. The main problem they were facing is very high cost/conv due to non performing generic and youtube campaigns.

Challenges

01

Campaigns have a low CVR history

02

They were struggling with account scaling

03

Client was struggling in increasing the ROAS

Campaign & Execution

Right after getting the account we started optimizing the generic keywords campaign and youtube campaign. After reducing the cost/conv on these campaigns we started scaling the account.
In just a month, we increased the conversions by 32%, Conv. Value by 34% and ROAS by 33%

Strategy & Execution

Campaign 1: Generic Campaign – Optimized Generic Campaign and reduced the cost/conv and then scaled it.

Campaign 2: Youtube campaign – Did some changes in the targeting based on analytics data to start getting results on Youtube campaign.

Campaign 3: Remarketing Campaign – Started display and Video Remarketing on different audiences with different creatives to get cheap conversions.

Don't just take our word for it.

Instead, You Can Watch What Our Partners Has to Say.

Have Some Questions?

Let’s Have a Friendly Chat and Figure Out If We Are a Good Fit

    Social Media


    Digital Marketing Company India
    Rated 5 based on 3 reviews on

    Copyright 2020 Get Me Rank All rights reserved.

     

    Let’s Have a Friendly Chat and Figure Out If We Are a Good Fit