Platinum LED Google Case Study
- Industry: Sports Equipment
- Target Audience: Male, Female, 24+
- Target Market: USA
- Revenue Source: Google Ads
Campaign Objective / Client Briefing
Platinum LED was a high Ticket Client. They d in Sports Equipment.
Client has briefed us about the campaign objective which is to increase Conversions with an Increase in ROAS. They want to reduce the Cost/Conv. the account level CPL to be below ₹500. The main problem they were facing is very high cost/conv due to non performing generic and youtube campaigns.
Campaigns have a low CVR history
They were struggling with account scaling
Client was struggling in increasing the ROAS
Campaign & Execution
Right after getting the account we started optimizing the generic keywords campaign and youtube campaign. After reducing the cost/conv on these campaigns we started scaling the account.
In just a month, we increased the conversions by 32%, Conv. Value by 34% and ROAS by 33%
Strategy & Execution
Campaign 1: Generic Campaign – Optimized Generic Campaign and reduced the cost/conv and then scaled it.
Campaign 2: Youtube campaign – Did some changes in the targeting based on analytics data to start getting results on Youtube campaign.
Campaign 3: Remarketing Campaign – Started display and Video Remarketing on different audiences with different creatives to get cheap conversions.
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