Our Work

Platinum LED Google Case Study

450

Conversions

$62.66

Cost/Conv

453K

Conv. Value

16.06

ROAS

About Client

Industry: Sports Equipment
Target Audience: Male, Female, 24+
Target Market: USA
Revenue Source: Google Ads

Campaign Objective / Client Briefing

Platinum LED was a high Ticket Client. They d in Sports Equipment.

Client has briefed us about the campaign objective which is to increase Conversions with an Increase in ROAS. They want to reduce the Cost/Conv. the account level CPL to be below ₹500. The main problem they were facing is very high cost/conv due to non performing generic and youtube campaigns.

Challenges

01

Campaigns have a low CVR history

02

They were struggling with account scaling

03

Client was struggling in increasing the ROAS

Campaign & Execution

Right after getting the account we started optimizing the generic keywords campaign and youtube campaign. After reducing the cost/conv on these campaigns we started scaling the account.
In just a month, we increased the conversions by 32%, Conv. Value by 34% and ROAS by 33%

Strategy & Execution

Campaign 1: Generic Campaign – Optimized Generic Campaign and reduced the cost/conv and then scaled it.

Campaign 2: Youtube campaign – Did some changes in the targeting based on analytics data to start getting results on Youtube campaign.

Campaign 3: Remarketing Campaign – Started display and Video Remarketing on different audiences with different creatives to get cheap conversions.