Kuddly Google Case Study
- Industry: Homeware
- Target Audience: Male, Female, 25-65+
- Target Market: UK
- Revenue Source: Google Ads
Campaign Objective / Client Briefing
Kuddly is a UK based Ecommerce Brand selling Homeware. They were facing issues in proper structuring and scaling the account.
Client has briefed us about the campaign objective which is to increase Conversions during the Black Friday Sale.
Account was not structured properly.
Struggling in scaling the account.
Client’s Main concern is that he wants to scale their account and increase Conversions Value during Black Friday Sale.
Campaign & Execution
We started with restructuring the account.We paused few of their standard shopping campaigns and started smart shopping campaigns which started giving them very cheap conversions and also helped in scaling the account. We also started remarketing campaigns with black friday creatives.
Strategy & Execution
Campaign 1: Shopping campaign – Created and Optimized smart shopping campaign.
Campaign 2: Search campaign – Optimized their ongoing search campaigns.
Campaign 3: Remarketing Campaign – Started display remarketing campaign with black friday creatives.
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