Asset Deals Google Case Study
- Industry: Real Estate
- Target Audience: Male, Female, 24+
- Target Market: India
- Revenue Source: Google Ads
Campaign Objective / Client Briefing
Asset Deals belongs to the real estate niche promoting commercial and residential projects of Brands like M3M, Omaxe and more all over india.
Client has briefed us about the campaign objective which is completely focused on performance (Leads) . They want the account level CPL to be below ₹1,500.
Campaigns have a low CVR history
Brand doesn’t have a great campaign history
High CPL on generic campaigns
Lack of generic and brand generic keywords in campaigns
Campaign & Execution
First and most importantly, we focused on Brand Campaigns. We created Brand campaigns and started optimizing them on keyword, adcopies, devices, demo and geo levels. Then we started Generic Campaign and focused on achieving the desired CPL by weekly optimization and scaling..
Strategy & Execution
Campaign 1: Brand (Local) – Targeting Brand Keywords to the Local Audience.
Campaign 2: Generic (Local) – Targeting Generic Keywords to the Local
Campaign 3: Brand (India) – Targeting Brand Keywords to All Over India Minus Local Audience.
Campaign 4: Display Remarketing and RLSA.
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