Fire Boltt Case Study
- Industry: wearable technology
- Target Audience: All gender
- Target Market: India
- Revenue Source: Facebook ads
Campaign Objective / Client Briefing
Boltt is a global wearable technology company headquartered in Noida, India, is known for its advanced artificial intelligence ecosystem, provides ‘connected fitness solutions’ bundled with the hardware.
The client has briefed us about increasing the number of orders and achieving 100 sales per day
High AOV as per Indian market
Heavy competition in the smartwatches segment
Low pixel data
To increase the number of orders due to high AOV
Campaign & Execution
We started with competitors, creatives, CRO, and content research to keep everything in place to start the campaigns such as targeted audience, creative angles, content, and landing pages.
Strategy & Execution
Campaign 1: CBO campaign on cost cap with 3 adsets i.e. Interest, Lookalike, and Broad audience
Campaign 2:CBO campaign on cost cap with 1 adset of Broad targeting
Campaign 3:CBO dynamic remarketing campaign with 1 adset of “VC/ATC – 30 days”
Campaign 4:CBO campaign with winning audience for Turquoise watch landing page testing
Campaign 5:CBO campaign with winning audience for Black watch landing page testing
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