Fire Boltt - Get Me Rank - Digital Marketing Agency Noida

Our Work

Fire Boltt Case Study

₹268,042

Spend

₹1,020,226

Revenue

₹867

CPT

3.8

ROAS

About Client

  • Industry: wearable technology
  • Target Audience: All gender
  • Target Market: India
  • Revenue Source: Facebook ads

 

Campaign Objective / Client Briefing

Boltt is a global wearable technology company headquartered in Noida, India, is known for its advanced artificial intelligence ecosystem, provides ‘connected fitness solutions’ bundled with the hardware.

The client has briefed us about increasing the number of orders and achieving 100 sales per day

Challenges

01

High AOV as per Indian market

02

Heavy competition in the smartwatches segment

03

Low pixel data

04

To increase the number of orders due to high AOV

Campaign & Execution

We started with competitors, creatives, CRO, and content research to keep everything in place to start the campaigns such as targeted audience, creative angles, content, and landing pages.

Strategy & Execution

Campaign 1: CBO campaign on cost cap with 3 adsets i.e. Interest, Lookalike, and Broad audience

Campaign 2:CBO campaign on cost cap with 1 adset of Broad targeting

Campaign 3:CBO dynamic remarketing campaign with 1 adset of “VC/ATC – 30 days”

Campaign 4:CBO campaign with winning audience for Turquoise watch landing page testing

Campaign 5:CBO campaign with winning audience for Black watch landing page testing

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