Our Work

Zarinama Facebook Email Case Study

₹12,93,893

Spend

₹53,20,699

Revenue

1,582

CPT

4

ROAS

About Client Facebook

Industry: Fabric
Target Audience: Women
Target Market: India
Revenue Source: Facebook ads

Campaign Objective / Client Briefing

The company is a pioneer in the fabric business, designing and producing quality fabrics and embroidered material.

The client has briefed us about scaling the account while keeping a ROAS of 4.

Challenges Facebook

01

Selling fabric online

02

To scale the account while maintaining the ROAS of 4

03

To target a high-value audience

04

Challenging to increase the number of transactions as the AOV is high

We Follow The Power 5 Strategy

Campaign & Execution Facebook

We started with competitors, creatives, CRO, and content research to keep everything in place to start the campaigns such as targeted audience, creative angles, content, and landing pages.

Strategy & Execution Facebook

Campaign 1: CBO campaign on lowest cost with 4 adsets i.e. Interest, Lookalike, Broad, and Remarketing (Fabric products) audience – targeting fabric products

Campaign 2

We have launched multiple Ads with the above audiences to test the creatives

Campaign 3

We have launched more campaigns to test the different product types before scaling

Campaign 4

Game doesn’t end here, we have done continuously testing for Creatives and Ad Copies. Because, Creative and Copies are the most essential thing in Ads

Campaign 5

We have done a lot more changes in the Landing pages to improve the CRO and it worked. The conversion rate improved by 100%

Campaign 6

Launched new products continuously and tested them with different creative angles and copies and scaled the winner.

About Our Client Email

Industry: E-Commerce.
Fabric manufacturer
The company is a dealing in the fabric business, designing and producing quality fabrics and embroidered material.
Target Audience: Women
Service: Email Marketing

Challenges Email

01

Loosing traffic due to no follow up

02

Increasing abandoned purchase ratio

03

Declining repeat customer ratio

04

Increase customers LTV

We Follow The Power 5 Strategy

Strategy & Execution Email

The first step was upgrading the clients marketing technology to enable automated email marketing and data segmentation.

To organise and segmenting list was a challenge and therefore we agree to offer a promotional discount in order to gain new customers.

Our strategy includes:

Pre-purchase automation:

Browse Abandonment
Abandoned Cart
Abandoned Checkout

Post-purchase automation:

Customer Thank you
Customer Win back
Product Review

Pre Purchase Flows Email

Your customers start their journey by being your website’s visitors. But they are rarely ready to buy just from the first time visiting. That is why a strategic pre-purchase email series is essential to nurture them through the funnel and eventually convert them into buyers.

1. Browse Abandonment

Browse abandonment emails are similar to abandoned cart emails but are triggered when an identifiable browser visits a product page and does not start or complete a checkout — a visitor doesn‘t have to add an item to his/her cart to trigger this flow, all a site visitor has to do is view an item and move on.

2. Abandoned Cart

An abandoned cart email reminds them that they were interested in your products and often entices them to purchase with a special offer or through some other strategy.

3. Abandoned Checkout

An abandoned checkout email is an email or a series of emails that shoppers receive after they've added an item to their online shopping cart and leave at checkout level without making a purchase—either they left the website without checking out or they haven't purchased after a certain amount of time.

Post Purchase Flows Email

Post-purchase email automation represents customer journeys sent after a customer has made a purchase with the goal of increasing engagement and loyalty.