Facebook Email Zarinama - Get Me Rank - Digital Marketing Agency Noida

Our Work

Zarinama Facebook Email Case Study

₹12,93,893

Spend

₹53,20,699

Revenue

1,582

CPT

4

ROAS

Data-Driven Performance Marketing Agency

About Client Facebook

  • Industry: Fabric
  • Target Audience: Women
  • Target Market: India
  • Revenue Source: Facebook ads

 

Campaign Objective / Client Briefing

The company is a pioneer in the fabric business, designing and producing quality fabrics and embroidered material.

The client has briefed us about scaling the account while keeping a ROAS of 4.

Challenges Facebook

01

Selling fabric online

02

To scale the account while maintaining the ROAS of 4

03

To target a high-value audience

04

Challenging to increase the number of transactions as the AOV is high

We Follow The Power 5 Strategy

Campaign & Execution Facebook

We started with competitors, creatives, CRO, and content research to keep everything in place to start the campaigns such as targeted audience, creative angles, content, and landing pages.

Strategy & Execution Facebook

Campaign 1: CBO campaign on lowest cost with 4 adsets i.e. Interest, Lookalike, Broad, and Remarketing (Fabric products) audience – targeting fabric products

CBO campaign on lowest cost with 4 adsets i.e. Interest, Lookalike, Broad, and Remarketing (stoles products) audience – targeting stoles

CBO campaign on lowest cost with 4 adsets i.e. Interest, Lookalike, Broad, and Remarketing (dupattas products) audience – targeting dupattas

CBO dynamic remarketing campaign on the lowest cost

CBO campaign for customer details value-based lookalike on the cost cap

CBO campaign on cost cap with 4 adsets i.e. Interest, Lookalike, Broad, and Remarketing (Fabric products) audience – targeting fabric products

CBO campaign on cost cap with 4 adsets i.e. Interest, Lookalike, Broad, and Remarketing (stoles products) audience – targeting stoles

CBO campaign on cost cap with 4 adsets i.e. Interest, Lookalike, Broad, and Remarketing (dupattas products) audience – targeting dupattas

Data-Driven Performance Marketing Agency

About Our Client Email

  • Industry: E-Commerce.
  • Fabric manufacturer
  • The company is a dealing in the fabric business, designing and producing quality fabrics and embroidered material.
  • Target Audience: Women
  • Service: Email Marketing

Challenges Email

01

Loosing traffic due to no follow up

02

Increasing abandoned purchase ratio

03

Declining repeat customer ratio

04

Increase customers LTV

We Follow The Power 5 Strategy

Strategy & Execution Email

The first step was upgrading the clients marketing technology to enable automated email marketing and data segmentation.

To organise and segmenting list was a challenge and therefore we agree to offer a promotional discount in order to gain new customers.

Our strategy includes:

Pre-purchase automation:

  • Browse Abandonment
  • Abandoned Cart
  • Abandoned Checkout

Post-purchase automation:

  • Customer Thank you
  • Customer Win back
  • Product Review

Pre Purchase Flows Email

Your customers start their journey by being your website’s visitors. But they are rarely ready to buy just from the first time visiting. That is why a strategic pre-purchase email series is essential to nurture them through the funnel and eventually convert them into buyers.

Browse abandonment emails are similar to abandoned cart emails but are triggered when an identifiable browser visits a product page and does not start or complete a checkout — a visitor doesn‘t have to add an item to his/her cart to trigger this flow, all a site visitor has to do is view an item and move on.

An abandoned cart email reminds them that they were interested in your products and often entices them to purchase with a special offer or through some other strategy.

An abandoned checkout email is an email or a series of emails that shoppers receive after they've added an item to their online shopping cart and leave at checkout level without making a purchase—either they left the website without checking out or they haven't purchased after a certain amount of time.

Post Purchase Flows Email

Post-purchase email automation represents customer journeys sent after a customer has made a purchase with the goal of increasing engagement and loyalty.

A thank-you email message is a great idea when brand's want to send a short note of appreciation as quickly as possible.

A Customer win back automation is a series of emails designed to reengage inactive customers or subscribers. This is a post purchase automation which motivates customers who have already purchased our product to shop again.

A product review trigger can be either Placed Order or Fulfilled Order. Since the Fulfilled Order event tracks when an item was shipped.

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