Our Work
DecorTwist Facebook Case Study
₹23,72,361.74
Spend
₹96,85,785.86
Revenue
498
CPT
4.08
ROAS
About Client Facebook
- Industry: Home Decor
- Target Audience: Mostly Females
- Target Market: India
- Revenue Source: Facebook ads
Campaign Objective / Client Briefing
The client has briefed us about scaling the account while keeping the ROAS of 3.5
Challenges Facebook
01
Selling Home Decor + Pooja Essentials
02
Scale the Account while Maintaining the ROAS of 3.5
03
Targeting a High-Value Audience
04
Low Conversion Rate of 0.8%
Campaign & Execution Facebook
We have started with the Competitors and Creatives research to keep everything in place to start the campaign with different targeting audiences, creatives, hooks, and ad copies.
Strategy & Execution Facebook
Strategy 1: We have setup a CBO campaign with the Lookalike, Broad, Interest, and Competitors targeting with the catalog ad
Strategy 2
We have launched multiple Ads with the above audiences to test the creatives
Strategy 3
We have launched more campaigns to test the different product types before scaling
Strategy 4
Game doesn’t end here, we have done continuously testing for Creatives and Ad Copies. Because, Creative and Copies are the most essential thing in Ads
Strategy 5
We have done a lot more changes in the Landing pages to improve the CRO and it worked. The conversion rate improved by 100%
Strategy 6
Launched new products continuously and tested them with different creative angles and copies and scaled the winner.
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