DecorTwist Facebook Case Study
About Client Facebook
- Industry: Home Decor
- Target Audience: Mostly Females
- Target Market: India
- Revenue Source: Facebook ads
Campaign Objective / Client Briefing
The client has briefed us about scaling the account while keeping the ROAS of 3.5
Selling Home Decor + Pooja Essentials
Scale the Account while Maintaining the ROAS of 3.5
Targeting a High-Value Audience
Low Conversion Rate of 0.8%
Campaign & Execution Facebook
We have started with the Competitors and Creatives research to keep everything in place to start the campaign with different targeting audiences, creatives, hooks, and ad copies.
Strategy & Execution Facebook
Strategy 1: We have setup a CBO campaign with the Lookalike, Broad, Interest, and Competitors targeting with the catalog ad
We have launched multiple Ads with the above audiences to test the creatives
We have launched more campaigns to test the different product types before scaling
Game doesn’t end here, we have done continuously testing for Creatives and Ad Copies. Because, Creative and Copies are the most essential thing in Ads
We have done a lot more changes in the Landing pages to improve the CRO and it worked. The conversion rate improved by 100%
Launched new products continuously and tested them with different creative angles and copies and scaled the winner.
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