Facebook Ads DecorTwist - Get Me Rank - Digital Marketing Agency Noida

Our Work

DecorTwist Facebook Case Study

₹23,72,361.74

Spend

₹96,85,785.86

Revenue

498

CPT

4.08

ROAS

Data-Driven Performance Marketing Agency

About Client Facebook

  • Industry: Home Decor
  • Target Audience: Mostly Females
  • Target Market: India
  • Revenue Source: Facebook ads

 

Campaign Objective / Client Briefing

The client has briefed us about scaling the account while keeping the ROAS of 3.5

Challenges Facebook

01

Selling Home Decor + Pooja Essentials

02

Scale the Account while Maintaining the ROAS of 3.5

03

Targeting a High-Value Audience

04

Low Conversion Rate of 0.8%

We Follow The Power 5 Strategy

Campaign & Execution Facebook

We have started with the Competitors and Creatives research to keep everything in place to start the campaign with different targeting audiences, creatives, hooks, and ad copies.

Strategy & Execution Facebook

Strategy 1: We have setup a CBO campaign with the Lookalike, Broad, Interest, and Competitors targeting with the catalog ad

We have launched multiple Ads with the above audiences to test the creatives

We have launched more campaigns to test the different product types before scaling

Game doesn’t end here, we have done continuously testing for Creatives and Ad Copies. Because, Creative and Copies are the most essential thing in Ads

We have done a lot more changes in the Landing pages to improve the CRO and it worked. The conversion rate improved by 100%

 Launched new products continuously and tested them with different creative angles and copies and scaled the winner.

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