Eternal 305 Case Study
Open Rate %
- Industry: Beauty & Personal Care
- Target Audience: Women
- Target Market: US
- Revenue Source: Email Marketing
Campaign Objective / Client Briefing
Eternal is a beauty & personal care brand that deals in anti ageing cream for women only which helps womens to get a glowing skin.
Client has briefed us about the campaign objective which is completely focused on performance (Revenue) . They have also provided us with a 20% discount coupon.
Brand has a low CTR history
Brand doesn’t have a great campaign history
Off season sale campaign
The toughest challenge here was to attract buyers during fathers day (Can be a drawback to us)
Lack of brand awareness and absence of brand recall
Campaign & Execution
First and most important thing to understand is that brand doesn’t have a great campaigns in the past so we decided as the fathers day is on the way we pick a theme for urgency & scarcity
Strategy & Execution
Campaign 1: Minimal template + Discounted subject line + All time Customer
Campaign 2: Urgency Template + 48 Hours left + Remarketing to non Buyers from campaign number 1
Campaign 3: Urgency Template + 24 Hours left + Remarketing to non Buyers from campaign number 2
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