Eternal 305 - Get Me Rank - Digital Marketing Agency Noida

Our Work

Eternal 305 Case Study

Avg. 99.3%

Delivered %

Avg. 13.6%

Open Rate %

Avg. 1.1%

CTR %

$2,246

Revenue

About Client

  • Industry: Beauty & Personal Care
  • Target Audience: Women
  • Target Market: US
  • Revenue Source: Email Marketing

 

Campaign Objective / Client Briefing

Eternal is a beauty & personal care brand that deals in anti ageing cream for women only which helps womens to get a glowing skin.

Client has briefed us about the campaign objective which is completely focused on performance (Revenue) . They have also provided us with a 20% discount coupon.

Challenges

01

Brand has a low CTR history

02

Brand doesn’t have a great campaign history

03

Off season sale campaign

04

The toughest challenge here was to attract buyers during fathers day (Can be a drawback to us)

05

Lack of brand awareness and absence of brand recall

We Follow The Power 5 Strategy

Campaign & Execution

First and most important thing to understand is that brand doesn’t have a great campaigns in the past so we decided as the fathers day is on the way we pick a theme for urgency & scarcity

Strategy & Execution

Campaign 1: Minimal template + Discounted subject line + All time Customer

Campaign 2: Urgency Template + 48 Hours left + Remarketing to non Buyers from campaign number 1

Campaign 3: Urgency Template + 24 Hours left + Remarketing to non Buyers from campaign number 2

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