Our Work
Zarinama Email Case Study
₹5,03,749
Revenue From Email
₹4,100
Average Order Value
24%
Avg. Open Rate
16.8%
Avg. Click Through Rate
About Our Client
- Industry: E-Commerce.
- Fabric manufacturer
- The company is a dealing in the fabric business, designing and producing quality fabrics and embroidered material.
- Target Audience: Women
- Service: Email Marketing
Challenges
01
Loosing traffic due to no follow up
02
Increasing abandoned purchase ratio
03
Declining repeat customer ratio
04
Increase customers LTV
Strategy & Execution
The first step was upgrading the clients marketing technology to enable automated email marketing and data segmentation.
To organise and segmenting list was a challenge and therefore we agree to offer a promotional discount in order to gain new customers.
Our strategy includes:
Pre-purchase automation:
- Browse Abandonment
- Abandoned Cart
- Abandoned Checkout
Post-purchase automation:
- Customer Thank you
- Customer Win back
- Product Review
Pre Purchase Flows
Your customers start their journey by being your website’s visitors. But they are rarely ready to buy just from the first time visiting. That is why a strategic pre-purchase email series is essential to nurture them through the funnel and eventually convert them into buyers.
1. Browse Abandonment
Browse abandonment emails are similar to abandoned cart emails but are triggered when an identifiable browser visits a product page and does not start or complete a checkout — a visitor doesn‘t have to add an item to his/her cart to trigger this flow, all a site visitor has to do is view an item and move on.
2. Abandoned Cart
An abandoned cart email reminds them that they were interested in your products and often entices them to purchase with a special offer or through some other strategy.
3. Abandoned Checkout
An abandoned checkout email is an email or a series of emails that shoppers receive after they've added an item to their online shopping cart and leave at checkout level without making a purchase—either they left the website without checking out or they haven't purchased after a certain amount of time.
Post Purchase Flows
Post-purchase email automation represents customer journeys sent after a customer has made a purchase with the goal of increasing engagement and loyalty.
1. Thank you Email
A thank-you email message is a great idea when brand's want to send a short note of appreciation as quickly as possible.
2. Customer Win back
A Customer win back automation is a series of emails designed to reengage inactive customers or subscribers. This is a post purchase automation which motivates customers who have already purchased our product to shop again.
3. Product Review
A product review trigger can be either Placed Order or Fulfilled Order. Since the Fulfilled Order event tracks when an item was shipped.
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